Explore articles
Valuable tips and in-depth expertise
45 articles
MarketingArticleGoogle advertising budget – how much should a business spend?
Plan your Google Ads budget around lead quality and customer acquisition. Includes a worked example, daily spending limits and criteria for increasing spend.
Read more →
MarketingArticleGoogle Ads or SEO – where should your business invest?
Compare Google Ads and SEO by cost, timing and outcomes. Practical business examples help you decide which channel deserves investment first.
Read more →
MarketingArticlePerformance Max – a comprehensive guide for businesses
When should you choose Performance Max? Learn how goals, lead quality, assets, exclusions and channel reporting affect Google Ads campaign results.
Read more →
MarketingArticleSEO: 5 reasons to start now
Five practical reasons to start SEO: discovery, clearer service pages and demand insights. Includes first steps and measures for assessing results.
Read more →- MarketingArticle
Search advertising for businesses: reach buyers at the right moment
Reach the right customers with search intent, a focused campaign, relevant landing pages and conversion tracking. Includes a pre-launch checklist.
Read more → 
MarketingArticleGoogle Ads pricing: budget, costs and profitability
Understand Google Ads costs, separate media spend from service fees and calculate lead and customer costs with practical profitability examples.
Read more →
WebsitesArticleCookieScript: getting your cookie banner and consent right
Set up CookieScript with cookie categories, tracking controls and Consent Mode v2. Use practical checks to verify visitors' choices before launch.
Read more →
MarketingArticleWhat is digital marketing? Channels, measurement and first steps
Understand digital marketing channels, choose measures connected to sales and build a practical plan for your first 90 days.
Read more →
WebsitesArticleWebsite cost in 2026: what drives the price of a business site?
What does a business website cost? See Digitari's typical price range, the main cost drivers, ongoing fees and a practical proposal checklist.
Read more →
WebsitesArticleWhat makes a good website in 2026?
A good website is clear, fast, accessible, discoverable and measurable. Use this practical checklist to review a business website.
Read more →
MarketingArticleFacebook advertising cost in 2026: budget, fees and profitability
What does Facebook and Instagram advertising cost? Calculate a workable budget, break-even CPA and the true total cost of Meta advertising.
Read more →
WebsitesArticleHow to choose a reliable website partner
Compare website suppliers by goals, evidence, process, ownership and maintenance. Includes a scorecard and practical questions for your request for proposal.
Read more →
MarketingArticleMeta advertising: how to turn clicks into sales
Build profitable Meta advertising around the right objective, offer, creative, landing page, measurement and testing—without generic benchmark promises.
Read more →
Graphic designArticleLogo design for business: from strategy to practical use
Design a distinctive, usable company logo with a clear brief, tested concept, practical files, accessibility guidance and agreed rights.
Read more →
Graphic designArticleWebsite colour design: a practical, accessible palette
Build a recognisable, accessible business palette with semantic colour roles, WCAG contrast, interface states, testing and documentation.
Read more →
MarketingArticleAn ad that sells without annoying: promise, proof and testing
Create clear, credible ads with a customer-led promise, evidence, a consistent landing page, meaningful creative tests and commercial measurement.
Read more →
MarketingArticleLeads without an ad budget: 5 practical methods
Generate leads without media spend through referrals, partnerships, search content, Google Business Profile and a repeatable 90-day programme.
Read more →
MarketingArticleContent strategy for business: a practical starting model
Build a content strategy around objectives, audiences, topic areas, distribution, production ownership and measurement, with a practical 90-day start.
Read more →
WebsitesArticleWebsite redesign for a business – a controlled path from goals to launch
When should a company redesign its website, and how can the project avoid unnecessary risks to search visibility, measurement, and customer journeys?
Read more →
WebsitesArticleWebsite maintenance – continuity, security, and controlled development
A buyer's guide to website maintenance covering updates, backups, monitoring, security, incident response, and clear supplier responsibilities.
Read more →
WebsitesArticleB2B websites for companies – supporting a long buying journey
What should a strong B2B website deliver? Evaluate its structure, content, trust signals, lead paths, measurement and long-term ownership.
Read more →
WebsitesArticleWebsite accessibility for companies – what decision-makers need to know in 2026
What should a company know about website accessibility in Finland in 2026? Understand legal scope, WCAG levels, statements and procurement.
Read more →
WebsitesArticleHow to build websites that bring customers
How can a company website support sales? Learn how to plan goals, content, trust signals, enquiry journeys and meaningful measurement.
Read more →
WebsitesArticleWebsite chatbot – when does a business need one?
A decision-maker's guide to website chatbots: use cases, AI, knowledge sources, human handover, privacy, accessibility and measurement.
Read more →
MarketingArticleEcommerce marketing – a decision-maker’s guide to profitable growth
How should ecommerce marketing support profitable growth? A decision-maker’s guide to goals, channels, product data, measurement, and conversion.
Read more →
WebsitesArticleHow to make a website faster
A current guide to website performance: use field data, interpret LCP, INP and CLS, and fix the bottlenecks that affect real users.
Read more →
WebsitesArticleGoogle Analytics 4 for business – what should you measure?
A decision-maker's guide to GA4 events, key events, campaigns, data quality and connecting website measurement with sales outcomes.
Read more →
WebsitesArticleGDPR and websites – what does a company need to know?
What should a company consider when a website handles personal data, privacy information, cookies, forms and third-party service providers?
Read more →- MarketingArticle
SEO pricing – what shapes a company's investment in organic growth?
What determines the cost of SEO? Learn what an SEO service should include and how to compare its scope, quality and commercial value.
Read more → 
MarketingArticleTechnical SEO – the foundation of sustainable organic visibility
What does technical SEO cover, and when should a company invest in it? Learn about indexing, site structure, performance and choosing a partner.
Read more →
MarketingArticleSEO audit – from diagnosis to a prioritised growth plan
What should a sound SEO audit investigate and deliver? Learn how technical, content and data analysis becomes a prioritised implementation plan.
Read more →
MarketingArticleLocal SEO – be visible where your customers are searching
How does local SEO help a company appear in the right area? Learn about Google Business Profile, location pages, reviews and meaningful measurement.
Read more →- MarketingArticle
SEO for ecommerce – visibility that supports sales
What does ecommerce SEO include? Learn how technical structure, category pages, product pages, product data, and measurement work together to support profitable sales.
Read more → - MarketingArticle
SEO for B2B companies – visibility across a long buying journey
How can B2B SEO support a long buying journey and qualified leads? Learn what to expect from strategy, expert content, service pages, and commercial measurement.
Read more → 
MarketingArticleMeasuring SEO results – from search visibility to business value
Learn how to measure SEO from visibility and clicks to conversions and sales, and how to interpret Search Console, analytics, and CRM data without false certainty.
Read more →- MarketingArticle
Google core updates – why SEO results keep changing
What does a Google core update mean for a business? Learn why SEO results move, how to investigate a visibility change, and why rushed fixes can cause more harm.
Read more → - MarketingArticle
Google Shopping – a comprehensive e-commerce guide
How does Google Shopping work, why do Merchant Center and product data matter, and what should a business know about the quality of campaigns, measurement, and ongoing maintenance?
Read more → 
MarketingArticleGoogle Ads for e-commerce – campaigns, tracking, and profitable growth
What makes an effective Google Ads program for an online store? Compare campaign types, product data, budget, measurement, and profitable growth.
Read more →- MarketingArticle
Google Ads for B2B companies – qualified leads for a long sales process
How does Google Ads support B2B customer acquisition? Learn about purchase intent, long sales cycles, lead quality, CRM data, and evaluating an advertising partner.
Read more → - MarketingArticle
Conversion tracking in Google Ads – measure real business outcomes
What does reliable Google Ads conversion tracking include? Learn about goals, values, data transfer, Enhanced Conversions, Consent Mode, and quality assurance.
Read more → - MarketingBuying guide
Digital marketing buying guide for companies
A practical guide to choosing digital marketing services based on your current situation and goals.
Read more → - WebsitesBuying guide
Website buying guide for companies
A practical guide to buying company websites: scope, offers, and choosing the right partner.
Read more → - MarketingBuying guide
Google Ads buying guide for companies
A guide to buying Google Ads services: goals, budgeting, outsourcing, and partner selection.
Read more → - MarketingBuying guide
SEO buying guide for companies
What SEO includes, when to start, and how to choose a partner who does more than report.
Read more → - WebsitesBuying guide
Ecommerce guide for companies
When does ecommerce make sense, which platform fits, and what should be decided before starting?
Read more →