A collaboration that grew sales by +47% in an H1 comparison and built a foundation for continuous growth.
For Impolan Kasvitila's ecommerce store, the most important metric was sales growth. The Shopify renewal, more accurate measurement, and marketing optimization were built to support better conversion, more profitable advertising, and steadier demand. In January-June 2026, ecommerce sales grew by +47% compared with January-June 2025.
To support growth, SEO, email marketing, Google Ads, conversion tracking, and automations work as one system. Daily work also became lighter: orders, communication, and delivery processes require less manual work during the busy season.
Ecommerce, Google Ads, SEO, Email marketing, Conversion tracking
Excellent service in both quality and speed. Questions get answered and problems get solved👍
Kaarlo Impola
Entrepreneur
Automations support growth and make daily work lighter
Automations were not an end in themselves. They were a way to keep sales and the customer experience smooth during the season too. Order handling, delivery processes, and routine communication move forward more reliably, so buying stays frictionless as volume grows.
The time saved in everyday work shows as better service for customers and gives the entrepreneur more room to focus on products, campaigns, and sales development.
Google Ads grows sales with profitable ad returns
Impolan's Google Ads are run with several campaign types: Search, Shopping, and Performance Max campaigns. Different types serve different situations - search campaigns reach active buyers, Shopping ads show products directly in search results with prices, and Performance Max covers all Google channels at once under AI guidance.
Testing has shown Performance Max campaigns delivering the best ad return. This is not automatic: Performance Max efficiency depends on high-quality conversion data. When server-side tracking sends Google accurate and broad conversion signals, AI optimization finds the right customers at the right cost. Without this data, Performance Max optimizes in the wrong direction and ad return suffers.
Conversion tracking and server-side tracking guide sales growth with data
When measurement is in place, decisions do not need to be based on guesswork. Conversion data shows which channels, messages, and pages actually bring orders and where the purchase path still leaks. Server-side tracking was also installed for Impola, recording conversions more accurately and reliably than browser-only tracking.
Server-side tracking bypasses browser limitations and ad blockers, which means measurement data is more complete and Google Ads AI receives a better signal for campaign optimization. With data, development stays focused on the right things, making ecommerce growth more controlled and marketing results clearer.
Email marketing grows additional sales automatically
Not every customer buys on the first visit. Automated email paths continue sales work at the right moment: reminding, activating, and bringing the customer back to shop.
This way the ecommerce store generates additional sales even when the entrepreneur is focused elsewhere. Communication stays consistent without constant manual work.
SEO makes products visible to customers with purchase intent
Ecommerce SEO is not only about individual keywords. Product categories, product pages, internal linking, metadata, and technical structure are built so Google understands the selection and the customer can find the right product as quickly as possible.
When organic visibility grows stronger, the store is not dependent only on paid advertising. SEO brings in visitors with purchase intent even when ad campaigns are not the customer's first touchpoint.
One growth partner for ecommerce and marketing
Impolan's team does not need to separately manage the ecommerce store, advertising, emails, and analytics. The whole setup moves forward with one partner, keeping responsibilities, sales goals, and next actions clear.
This makes decision-making faster and daily work more predictable: priorities, impact, and development steps are tied directly to ecommerce growth.
How the benefit shows measurably in Impola's sales
A clear overall setup increased sales by +47% in an H1 comparison
A fast and logical purchase path reduces friction, helping customers move from product to checkout more easily. The result showed as +47% growth in ecommerce sales in January-June 2026 compared with January-June 2025.
Emails grow additional sales without manual work
Automated message paths activate customers to return and continue sales work at the right moment.
Average order value grows with a clear purchase incentive
Dynamic free shipping messaging naturally encourages customers to add more products to the cart.
A growing order volume stays manageable
Integrations reduce manual work in order handling and keep the delivery stage controlled even when sales grow.
The buying experience strengthens trust
Smooth use on mobile and desktop makes buying feel reliable and lowers the threshold to purchase immediately.
Performance Max grows ad return automatically
Google's AI-based Performance Max optimizes ad visibility across all channels at once and brings purchase-ready customers to the store.
Server-side tracking improves measurement accuracy
Server-side tracking records conversions more accurately and bypasses browser limitations, giving advertising AI a better signal and improving results.
SEO grows organic findability
Categories, product pages, and technical structure support Google visibility, helping the store reach customers with purchase intent without every click depending on ad budget.